What the beautiful, ubiquitous font?
March 8, 2012 6:30 AM   Subscribe

What is this font that I'm seeing EVERYWHERE???

It can be seen in the following links. This font is taking over the world and I'm seeing it everywhere and it's driving me crazy.

A few of the many, many, many examples where I have seen it:

Breville Toaster Oven ("the Smart Oven...")

Butterfield & Robinson ("Made to Measure" and other headers)

Orient Express ("We are curators...")

This random ad I took a screenshot of.

Another ad.

It's not Geo, Egyptian Bodoni Light, or any of the suggestions given to me by What the Font or Identifont. It looks a lot like Museo Slab but the capital A has a top serif thingie and the Ss and 5s have those cute curvy nubs.

This is taking over my life. What is this font called? Please help? Please tell me it's free & open source, so that I can assist it in taking over the world?
posted by jschu to Writing & Language (6 answers total) 13 users marked this as a favorite
 
Looks like Archer. The ball-terminals get old for running text, but it's nice in small doses.
posted by stopgap at 6:32 AM on March 8, 2012 [1 favorite]


Oh gosh, Archer as in Sagittarius. Which I am. Little did I know my obsession was just beginning. Of course it's not free :( Thank you stopgap!!!
posted by jschu at 6:45 AM on March 8, 2012


The Orient Express page uses flash for the segment you reference (shakes fist weakly), but the containing div is called "archerLarge" ...
posted by FlyingMonkey at 6:46 AM on March 8, 2012


Archer.
It's a readily-available web font, and one of the more acceptably-attractive ones. which is why you're seeing it everywhere.
posted by Thorzdad at 7:06 AM on March 8, 2012


As an alternative, you can try the similar "Arvo" at Google Webfonts.
posted by the jam at 8:35 AM on March 8, 2012 [2 favorites]


Thanks FlyingMonkey. Arvo lead me to Copse which has those nice curvy nubs ("ball terminals" to you people who know what you're talking about) that I like.
posted by jschu at 11:18 AM on March 8, 2012 [1 favorite]


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