how to use job research to land an interview
January 15, 2012 12:13 PM Subscribe
How do I make use of some research I've done about the company I most want to work for in order to GET an interview?
posted by These Birds of a Feather to Work & Money (5 answers total) 2 users marked this as a favorite
I am taking my job search very seriously and am doing everything I can to have a competitive edge. I recently struck a goldmine of documents from the company I most wish to work for and I am not sure what to do with said data prior to an interview. Most of what I found is very specific branding data as well as some insider info on the way the company's subdivisions operate in relation to its consumer demographic. Bottom line: this is some really awesome stuff and I have no idea what to do with it.
I am fairly certain I will be able to demonstrate understanding of the facts and figures contained within this collection of docs if asked during an interview, but what can I do that will help me in the preliminary application round? I feel like I should demonstrate some level of knowledge in my cover letter, but how? What can I do on LinkedIn, as well? Is there some way to use some of the stuff I've learned for SEO too?
If it's relevant, I work in digital media/publishing and I am applying to a well known movie/animation studio's consumer products division.