December 10, 2011 1:19 PM Subscribe
posted by Mo Nickels to Computers & Internet (11 answers total) 1 user marked this as a favorite
This coming week an organization is running a campaign to help hundreds of nonprofits raise money, including a nonprofit I co-run. However, the organization is daft about it. It seems as if there's no way to link directly to the Donate page for a specific nonprofit.
(I'm not linking to it here, but send me a Me-Mail I will send you the URL.)
Our community knows very well who we are. There is no need whatsoever to send them to the main profile page. They'll be coming specifically to donate because we will have sent out copious exhortations for them to do so. (And if they DO want to know more about us, there are obvious navigation links on the Donate page).
If you know click marketing and fundraising, you know that the more clicks you add to a user's flow, the greater the reduction in total successful transactions. That is, to get more people to do more, you have to reduce the number of clicks. There are tens of thousands of possible donation dollars on the line. Taking just one click out of the click-flow could be an extraordinary increase in our donations.
Can you help?