How do I track print media receptiveness?
November 9, 2011 12:10 PM Subscribe
Help me devise a sinister plan to track the effectiveness of a print media campaign.
My client spends tons of money on print media and wants to find out how many people are actually responding to it. Their suggestion is use a specific url in the print ads and track clicks.
Has anyone tried a similiar experiment? It is not a iron-clad test, so I am hoping that I can find something more concrete. google only brings me to things like adwords....
I'm not a media expert, just the web lacky so I'm grateful for any help from experts out there.