Does typography have measurable impact?
October 3, 2011 10:11 PM Subscribe
Are there real world examples where typography made/makes a measurable difference?
posted by freebird to media & arts (37 answers total) 12 users marked this as a favorite
I guess I sort of take it for granted there are, but someone was claiming typography wasn't a field with real world impact. I think it's so obviously wonderful it blindsided me, so help me win this debate! I mean to include type design in this as well.
Quantified measurements are the only thing that will finally put this argument to rest. "X% more people read the article" or "%Y less bought the widget" or "Z fewer errors per lunar cycle". Yes, there are Larger Points that can be made, but they won't convince this person until basic value is demonstrated - preferably business or technical. Of course you can't put a price or metric on all (or even most) aspects of experience or value - but let's focus on some examples where you can.
Academic papers, business articles, whatever. Advertising, publishing, wherever. I just can't believe typography has no "real world" or "historical" measurable impact and am shocked - shocked I tell you - to realize I have no examples to the contrary.