Is there an off-the-shelf tool my small company can use to manage our PR contact list, our outreach efforts, and the results we've gotten (i.e. product reviews and articles)?
We could build something from scratch but I'd rather use an an existing solution if there's one that will work. This needs to be a shared application, accessible from multiple locations. We don't mind paying for it.
The first part of what we need is pretty close to being a CRM system:
- Contact list management with standard fields including modern fields like Twitter name, number of followers, etc.
- Contact history tracking, where we can record conversations, pitches, etc, all tagged by date.
- Hits, i.e. reviews and articles written by these people about our products.
- Followup flag, so we know who we need to get back to.
- Preferably additional/custom fields that we can set and search for.
We'd like to have all of the above tagged by Product and Product Line as well. This will allow us to search for All Reviews of Product X, or All Bloggers Who Have Reviewed Product Y.
Arbitrary tags would be helpful, to let us search for things like Everyone Who Participated in This Twitter Party.
We'd like to be able to view this data in tabular format as well as in some format that's better at displaying significant blocks of text. So, for example, if I look at Everyone Who Has Reviewed X I could see it as a table, but if I look at Mommy Blogger Y, her info (including the rave review she wrote about our product) will show up nicely laid out.
We're currently using a Google spreadsheet for this, which works about as well as spreadsheets work when what you really want is a relational DB (i.e. not very well).
I've looked at Highrise
which my company uses for other purposes, and found its interface to be impenetrable. Do I just need to look at it harder or longer? Is there something else that is easier to use or better suited to our purposes? It needs to be very easy to enter new info, otherwise I'm afraid that won't get done.