How does a museum exhibit "support" the broadcast of All Things Considered, exactly?
September 17, 2011 12:05 PM Subscribe
What exactly does it mean when one non-profit entity (such as programs on public broadcasting) is supported, sponsored, or "made possible" by another?
posted by werkzeuger to Media & Arts (10 answers total) 2 users marked this as a favorite
I've noticed recently that programs on PBS and public radio will often advise that they are "sponsored by" another non-profit entity, often in addition to corporate or foundation funding sources.
I could imagine that a large NGO might have a fund devoted to supporting media related to their cause, but this isn't that. This is more like "This Old House, brought to you by the Local Women's Shelter!" or "Sound Money provided with assistance from Barely in the Black Childrens Theatre production of Urinetown!"
Some of these sponsors are clearly small organizations with barely a pot to piss in and presumeably must spend every penny on their core mission in order to continue existing. I can't see any possibilty for in-kind donation in most cases.
So what gives? Is this purely symbolic support? If so, what is the quid pro quo?