What are the best website/blog tips that don't immediately come to mind?
August 19, 2011 12:31 PM Subscribe
What are the best website/blog tips that don't immediately come to mind? I'm relaunching a website and want to make sure I do it right both technically and financially... (more details inside)
posted by darkgroove to computers & internet (5 answers total) 10 users marked this as a favorite
TL;DR: I want to increase the number of readers to my site and increase the money I make from it when I relaunch.
Here is the deal, I run a small website that is somewhat popular (200-300 unique visitors a day). When I first launched it I took everything I wanted it to have and added it on. This meant that I had a Flickr photo gallery (that I thought readers would contribute to... they didn't), a forum (that eventually became overrun with porn spam) and a horrible organization system for posting stuff to various places, so the site was incredibly disorganized and lacked a general flow. Still though, people came and enjoyed the content (which is almost entirely original). Additionally, through Amazon links and adsense I eventually reached a threshold of making around $100/month with little to no work involved.
So I let the website slip, and it went to hell. After months of not touching it (and yet somehow still making a little bit of money each month) I realize that I owe it to my readers to fix everything up and get back on the saddle, so to speak.
So right now I'm in the process of redoing the entire website and focusing on the key things first (ie, no forum or other nonsense) and making all new content. My issue is this... I want to increase the number of people that read the site and I also want to bring in more money (I don't plan on retiring from it, but to make 300 to 500 a month would be good).
Considering I'm a relative nobody, I can't get advertisers that could actually benefit from advertising on my site to do so. I've signed up for various advertising programs, but keep getting declined from the good ones. And google adsense, which works, puts crap ads on my site and I don't really want to subject my readers to random stuff that they don't care about. This is the money side of things.
On the usability side of things, what are some things that are helpful to getting the word out that WORK? For example, does adding a Facebook "Like" button to your blog actually help? What turns people on to reading and sharing and what doesn't. Etc etc?