Lost Detergent Commercial
August 9, 2011 10:49 AM Subscribe
Please help me find a TV commercial that aired a few years ago.
posted by marimeko to media & arts (9 answers total)
I've searched Google, YouTube, and various advertising websites and can't find a link to or even any mention of this animated 30 second spot for "All" laundry detergent (I might be wrong about this being for "All", I am 90% certain) which aired in the US (at least in the Midwest/Chicago) in late 2004/early 2005. The premise was that a woman dropped a just washed sock back onto the laundry room floor. A female voice over laments something to the effect of, "You know how frustrating it is to drop just laundered sock back onto a dirty floor ...". At which point a 'close up' reveals characters (representing "dirt", "lint", "germs" etc) dancing on this sock until it is finally thrown back into the washing machine. The entire commercial is animated. I had read an article about this ad online either in AdAge or AdWeek back when it first aired (a review or something about the agency behind it--which agency it was I can't recall) and can't find this article, either. I'm looking for a link to the commercial itself, but a still would be great, too. Even just the name of the ad agency who created it would be very helpful. Can anyone help me? Thanks in advance!