How many smartphone users are there in New York City?
July 21, 2011 10:01 AM Subscribe
How many smartphone users are there in New York City?
Response by poster: That assumes that people in NYC have the same distribution of smartphone use as the population at large, which is clearly false.
posted by dmd at 10:52 AM on July 21, 2011
posted by dmd at 10:52 AM on July 21, 2011
Best answer: My gig is measuring the mobile market and we track a range of mobile activity, including smartphone* ownership, on a monthly basis.
I think the Pew data overstates smartphone ownership. We project about 78% of the population currently has a mobile phone (235M) and just under 33% have a smartphone as their primary mobile phone. That's as of May and is a national figure but we see the same penetration in the Northeast.
Applying those penetration figures to the NYC (8.2M) yields an estimate of about 2.1M smartphone owners in NYC.
* We define smartphones as devices that are designed to make phone calls on carrier networks and run the following operating systems: Android, iOS, RIM, Windows, Palm/WebOS, and Symbian.
posted by donovan at 11:26 AM on July 21, 2011 [2 favorites]
I think the Pew data overstates smartphone ownership. We project about 78% of the population currently has a mobile phone (235M) and just under 33% have a smartphone as their primary mobile phone. That's as of May and is a national figure but we see the same penetration in the Northeast.
Applying those penetration figures to the NYC (8.2M) yields an estimate of about 2.1M smartphone owners in NYC.
* We define smartphones as devices that are designed to make phone calls on carrier networks and run the following operating systems: Android, iOS, RIM, Windows, Palm/WebOS, and Symbian.
posted by donovan at 11:26 AM on July 21, 2011 [2 favorites]
Oh, and dmd you are right that we see higher penetration (of just about everything in mobile) in major urban areas--don't have that data at my finger tips but you might add 5% to number.
posted by donovan at 11:28 AM on July 21, 2011
posted by donovan at 11:28 AM on July 21, 2011
Response by poster: Donovan - do you happen to have numbers for age and gender readily available?
posted by dmd at 11:46 AM on July 21, 2011
posted by dmd at 11:46 AM on July 21, 2011
With all the lawyers/traders/etc that have a phone (either smart or not) AND a blackberry for work, I would be shocked (SHOCKED!) if the average in NYC wasn't a lot higher than elsewhere in the country.
posted by Grither at 12:52 PM on July 21, 2011
posted by Grither at 12:52 PM on July 21, 2011
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Number of smart phone users in the US = 63,000,000
% of US Population that uses smart phones = 21%
Population of NYC = 8,000,000
21% of NYC's population = 1,680,000 which is a very approximate number of smart phone users in NYC
posted by askmehow at 10:42 AM on July 21, 2011