Stripped Down Logos

January 7, 2011 11:38 AM

A few weeks before Starbucks revealed its new logo, I stumbled across a website that provided several examples of famous logos that had been similarly stripped down... I think this was merely an exercise by a graphic designer. Anyone know the link to this page?

Corporations stripping down or simplifying their logos seems to be a trend, a la Seattle Best Coffee and now Starbucks. Alas, this piece almost seemed prophetic in what Starbucks, possibly the most recognizable brick and mortar logo next the the Golden Arches.

Alas, just hoping to find this one particular page that showed before and after pics of logos stripped down (along with "in between" images showing the process).

posted by Unsomnambulist to Media & Arts (7 answers total)

This or this.
posted by MrMoonPie at 11:43 AM on January 7, 2011

Best answer: Minimalist effect in the maximalist market.
posted by hafehd at 11:43 AM on January 7, 2011 [2 favorites]

This thread?
posted by theredpen at 11:43 AM on January 7, 2011

It is hard to tell which of the many sites that has posted this article is the source, but was it this one?
posted by kindall at 12:11 PM on January 7, 2011

I heard Martin Lindstrom speak at a conference about this sort of thing last year. He likes to say Smash Your Brand. He had some interesting graphics along with his presentation showing how recognizable brands like McDs and Marlboro could be just based on colors and juxtaposition.
posted by phearlez at 12:33 PM on January 7, 2011

Best answer: http://www.a2591.com/2010/12/minimalist-effect-in-maximalist-market.html voila
posted by Hurst at 3:19 PM on January 7, 2011

Response by poster: Hurst and Haf: that's it!
posted by Unsomnambulist at 5:39 PM on January 7, 2011