I want to get smart on competitive intelligence. Point me in the right direction.
Hi, I'm an analyst.
Next month I'll be moving from a role at a tiny strategic consulting firm (headcount: 4) to a global competitive intelligence agency (headcount: ~150) that's shifting its focus from pure CI work to more hybrid CI/consulting engagements. My new manager's convinced I'll pick up the new-to-me aspects of this job very quickly, and I believe him. That said, and I always feel more comfortable once I've done some research (see also: analyst).
FWIW, I have zero formal training in competitive intelligence, but I've done probably 30 voice of customer interviews and lots of competitive profiling in the past 2 years. New aspects of the job to me will be longer engagements focused specifically on monitoring the competition for a specific company/product, and gathering CI data at conferences.
- What can I do to get smart about CI processes and best practices?
- Any good books I should read? (I'm considering the Art of War already.)
- Any professional journals or blogs I should keep up with on a regular basis? (I've looked briefly at SCIP
, and have access to most major journals and databases through my grad program.)
- If you're someone who interacts with CI or market research analysts on a semi-regular basis, what do you find refreshing with talking with someone like me via phone or at a conference? And on the flip side, what annoys the crap out of you?
All your thoughts are welcome, including - but hopefully not exclusively! - jaded opinions about the field.