Name of wildly successful Melbourne fashion start-up?

July 30, 2010 4:19 PM

In Friday's issue of The Australian, the Entrepreneur lift-out had an article about two (Melbourne?) investment bankers who fell foul of the GFC then started their own clothing business, based on a wildly successful business model from France - something about factory seconds, or end-of-season stuff from high-end labels. I think they have something like 250,000 subscribers, and last month they turned over a million bucks. What was the name of the Melbourne start-up and what was its French inspiration?
posted by obiwanwasabi to Clothing, Beauty, & Fashion (4 answers total)

Best answer: This is the article you were reading before.

The French company is Vente-Privee and the Aussie start-up is Buy Invite
posted by wilde at 4:40 PM on July 30, 2010

Response by poster: Yay Internet!
posted by obiwanwasabi at 5:26 PM on July 30, 2010

There's also "Privat Outlet" in Paris, which runs along the same lines.
posted by LMGM at 5:44 AM on July 31, 2010

correction: Private Outlet. It's apparently Europe-wide now.
posted by LMGM at 5:45 AM on July 31, 2010