If I want to do marketing research should I double major in Psychology and Marketing? Alternately, if I enjoy research psychology and conducting studies, what are other possible careers I might be interested in?
I am aware of this thread
, I even posted in it! But I want personalized advice blah blah, and his question is different than mine.
I am a sophomore in college with about 50 credits under my belt after this semester. Currently, I am majoring in Psychology. After taking a marketing class this semester I figured out what I could do as a career: marketing research!!! Yeah!!!
I've always wanted to do something in experimental psychology, like researching and conducting studies. However, I've heard that most of these positions require one to become a professor, which I don't really want to do.
Marketing research is sorta like that... right? I like the idea of conducting surveys, focus groups, etc., to try to understand how people make decisions about what to buy. I mean, I'm not exactly passionate about this, as I might say I am about other psychological topics I could research, but I have a vague interest in it and I don't hate it, maybe I even like it.
So, should I double major? With 50 willy-nilly non-business credits, I would have to take about 20 more than 120 to graduate. And I wouldn't be able to take ANY classes outside of psychology or business, minus the gen ed classes I haven't taken yet. Does it even matter what I major in to future employers (in any field, what if I change my mind to something completely unrelated?) usually?
I feel like I should just major in Psychology and minor in marketing, as I care more about Psychology and marketing would just be a career. If I go into marketing and decide I don't like it at all I wouldn't want all my effort to be for naught.
On the flip side, I also don't want to be wasting my time and money in college getting a degree that will make me unemployable in anything I want to do. I would rather work hard now and stop messing around than have to come back in a few years. School is a good learning experience, but the end result (a job) is very important to me, simply because I don't want to have a dead-end job the rest of my life. I want a nice relaxing job that makes me enough money to get by.
I'm probably just going to go with Psychology, but I want to know what you think. Someone in the other thread pointed out an article in Advertising Age
about how marketing firms actually prefer people with degrees in something other than marketing, but is this actually true in practice? One article isn't convincing enough, I would like ancedota from people in marketing telling me how true this is. Also, please, if you can, tell me what it's like doing marketing research.
Another question is, what else could I do for a career if I am interested in psychological research? Marketing research is the only practical thing I can think of, where I will actually have a job someday (maybe), but what else is there?
Thank you for your help!