I suspect it's Gen X, damn them.
October 13, 2009 5:06 PM Subscribe
When, exactly, did Halloween become so frickin' popular?
posted by Diablevert to Society & Culture (26 answers total) 3 users marked this as a favorite
I have the sense that over the past, say, 10 or 15 years, Halloween has become much more popular, to the point where it's now the 2nd-ranking holiday behind Christmas. Particularly, Halloween has become much more important to adults, to the point where most people in their 20s and 30s assume and plan that they'll have to come up with some kind of costume. Halloween now seems to have the rep of the "fun" holiday: as opposed to the irksome family obligations/religious associations with Christmas, Halloween is all about sex, candy, and a little light deviltry.
What I'm trying to figure out is, what caused this change? Has anyone studied this stuff? What were the markers of the shift? I can think of three things: The Simpsons, Rosanne, and The Nightmare Before Christmas. All circa the mid-90s.
Are there any ore such markers? Are they earlier? Is there any other evidence of the Halloween explosion? Can anyone, for instance, point me to a good source of stats on Sexy Nurse rentals?
Or am I just wrong and Halloween has always been this popular? I'm not saying that there was no such thing as a costume party before 1993, that's clearly not the case. But it does seem like Halloween used to be for kids and now it's not. Can anyone help me prove that?