What Counts to Nielsen When Nielsen Counts?
August 21, 2009 6:44 AM Subscribe
Do Nielsen Ratings account for TV viewership in public venues, such as bars, restaurants, waiting rooms, etc., and if so, how are these viewership counts tallied and weighted?
posted by saulgoodman to media & arts (4 answers total)
I would think keeping track of performance royalties, etc., would require Nielsen or at least some performance rights entity to track viewership in public venues like this. Any information about how reported viewership outside of personal households might impact Nielsen Ratings, if at all, would be appreciated. Additional links to statistical breakdowns or other data points would be welcomed, too.
A simple "No" is also fine, say, if the two kinds of viewership are tracked separately.