How Do I Get Paid For My Podcast?
August 11, 2009 7:02 AM Subscribe
How should I go about monetizing my podcast in a legitimate and professional manner?
posted by HostBryan to work & money (4 answers total) 14 users marked this as a favorite
I've been operating my podcast for over three years now. In that three years, I've made a lot of new friends, met and interviewed some of my personal heroes, and just generally had a good time. We've since gone from just one main podcast to a soft launch of a network of podcasts on various topics, which I am pretty excited about.
Unfortunately, I've never really gotten anything in terms of financial compensation, which means I've been running it at a loss for three years. Now, it is not a gigantic expense and I am otherwise employed, but I'd like to make the podcast make at least a little money. I'm not looking to get rich, but if I could cover server and domain costs, give my co-hosts a little something, and maybe cover a few other bills I'd be ecstatic.
I've got some experience with radio sales but podcasts are a whole different beast, especially because it seems like I pretty much have to set up my own operation. I don't mind going hat-in-hand to potential sponsors but I also don't want to look like some shady character who's just going to take the money and run.
I plan on offering recorded ad messages and on-air mentions of the product/website/whatever, as well as banner and link space on the front page of the actual website. I'm mostly looking for cash, but trades of products or services for giveaways/reviews/whatever are also welcome.
So I guess I have a couple questions.
1. How do I go about making everything nice and legal and official? I want to make sure there's a paper trail and documents for sponsors to follow, also I want to be sure how to file taxes for this sort of thing. Plus, I don't want to look schlubby.
2. What would be a fair ballpark rate to charge for podcast advertising? We aren't a huge podcast but we get a large number of downloads for each episode, and we've been having a lot of luck with landing relatively big-name guests lately. I'm thinking of offering a tiered structure - sort of a Bronze/Silver/Gold/Platinum-type thing.
3. Would I instead be better off just accepting donations?
Thanks for your help, hive mind.