Why do political candidates need to say "I approve this message"?
October 3, 2004 9:41 PM Subscribe
When did this "I'm George W. Bush, and I approve this message" meme start? Why? (As if a candidate would not approve a message put out by his/her campaign.) And why am I seeing it for all candidates?
It's part of McCain-Feingold. See previous AskMe.
posted by ALongDecember at 9:47 PM on October 3, 2004
posted by ALongDecember at 9:47 PM on October 3, 2004
Sorry for linking to my comment, it's not as relevant as others in the thread, such as the explanation from the FEC.
posted by ALongDecember at 10:01 PM on October 3, 2004
posted by ALongDecember at 10:01 PM on October 3, 2004
The thought was that candidates would be less likely to do harsh negative ads if they had to add their smiling mug and voice to the the message.
"Jim Smith hates old people and kicks puppies! I'm Bob Miller and I approve of this message."
posted by Steve_at_Linnwood at 8:58 AM on October 4, 2004
"Jim Smith hates old people and kicks puppies! I'm Bob Miller and I approve of this message."
posted by Steve_at_Linnwood at 8:58 AM on October 4, 2004
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posted by kickingtheground at 9:46 PM on October 3, 2004