Wither the ADA's blessing?
September 18, 2008 1:45 PM Subscribe
Why do Crest, Colgate, etc. no longer display the ADA seal of approval?
posted by bruceo to Health & Fitness (9 answers total) 2 users marked this as a favorite
Since the '70s, almost all toothpaste brands have sported a "Seal of Approval" from the American Dental Association. I've been accustomed to the cute little ADA logo appearing on all the boxes in my store's toothpaste aisle. In my head, the seal means "Has fluoride and won't dissolve your enamel."
Recently, I noticed that Crest and Colgate and most other brands no longer display the ADA seal/logo on their packaging. I'm not sure when this happened. AIM still displays the seal, but I could not find any others.
Is it possible that the ADA has withdrawn their approval of these brands? Or do the toothpaste companies feel that the ADA seal is no longer necessary or useful?