Marketing Plan Examples

March 16, 2008 10:50 AM

I'm looking for a good example of a marketing plan. Ideally, the example would be credible, associated with a university, published author or vetted by you. I would appreciate any recommendations. I've done a basic Google search and seen a few examples, but would really appreciate a few more good ones. Thank you.
posted by quiverandquill to Work & Money (3 answers total)

you could do not much better than Harvard Business Review for marketing plan advice.
posted by seawallrunner at 12:04 PM on March 16, 2008

Marketing what?

I can imagine plans as different as products, in fact, shouldn't they be?
posted by Toekneesan at 1:50 PM on March 16, 2008

I make my living as a marketing consultant, so I'm used to fairly customized marketing plans. However, I have previously thought good things about materials at QuickMBA. (Not that it is as good as my MBA. Ha!)
posted by acoutu at 8:51 PM on March 16, 2008