April 20, 2004 8:49 AM Subscribe
I have a game that I am interesting in self-publishing. I don't have a lot of capital to put into it myself, so I'm thinking about using pre-orders to generate the bulk of the necessary revenue. What is the etiquette, if you will, of pre-ordering? What's "too long" between the submission of a pre-order and the availability of the product? I don't want people to actually give me money unless I can guarantee eventual shipment of the product; how is this handled? I'm thinking of how Amazon doesn't charge your card until an item ships; is that how pre-orders are typically handled? Do business that operate on pre-orders borrow against those pre-orders to pay for manufacturing, and then cash in on those pre-orders to pay back the bank? Any wisdom in this area is appreciated.