Why isn't this shampoo advertised?

August 24, 2006 8:13 AM

This shampoo question reminded me of something that I saw in the store the other day. I saw a Sunsilk "line" that was all in Spanish and was in a fuchsia bottle labeled "Anti-Caida", which means, roughly, "Anti-Fall".

When I got home I looked it up on the Sunsilk website (Flash with sound, FYI) and it didn't seem to exist. I then looked up "Anti-Caida" Sunsilk and found this fact sheet about the mysterious shampoo.

Here's are my questions - Why wouldn't this product be advertised like the other "lines", and why does it seem to be in stores in Plymouth, MA and nowhere else?

posted by nekton to Clothing, Beauty, & Fashion (7 answers total)

might be a test market product. often companies will release products in a limited market to see how they do.
posted by lester at 8:21 AM on August 24, 2006

I've seen that in the Buffalo, NY area as well, for what it's worth.
posted by Kellydamnit at 8:31 AM on August 24, 2006

Response by poster: I suppose what confuses me is that if it is a test market, Plymouth doesn't have much of a Hispanic/Latino population (1.7%). That said, it wouldn't surprise me if this product is in other towns along the South Coast, such as New Bedford, that have a greater Hispanic/Latino population.
posted by nekton at 9:12 AM on August 24, 2006

I saw the "anti-caida" 24/7 cream alongside the "anti-poof" line of Sunsilk shampoo and conditioner at Target today. It was the only product on the shelf that was labeled in spanish. There isn't a large Hispanic/Latino population here, for what it's worth.

Apparently, we aren't the only ones who are intrigued.
posted by mewithoutyou at 12:34 PM on August 24, 2006

Also, to answer the question about advertising, apparently, it is (as a caveat, I have no idea where this is being shown, but during my little youtube search, I noticed that there seems to be a world market for Sunsilk).
posted by mewithoutyou at 12:45 PM on August 24, 2006

I've seen this shampoo at HEB (grocery) in Austin and Wal-Mart in Houston, TX. I too was intrigued by the Spanish labelling.
posted by lychee at 2:43 PM on August 24, 2006

Response by poster: Spanish Sunsilk, although it includes many more varieties than our US Sunsilk, doesn't include "Anti-Caida".
posted by nekton at 11:13 AM on August 25, 2006