Looking for great examples of interactive advertisements
November 30, 2017 2:59 PM   Subscribe

I am doing research for a friend and I’m trying to find interactive ads (like the one on youtube a few years back with the guy and the bear where you could ask questions). Just interesting takes on advertisements that have some participatory aspect. Thanks.
posted by captainscared to Computers & Internet (8 answers total) 2 users marked this as a favorite
Subservient Chicken?
posted by The otter lady at 3:04 PM on November 30, 2017 [3 favorites]

Click here to save the world (keep clicking).
posted by humph at 3:20 PM on November 30, 2017

Talking tuna
posted by randomnity at 3:37 PM on November 30, 2017

Args! Alternate reality game. The game runners create a scenario with puzzles and messages and clues. It often involves real world meetups.

posted by Jacen at 5:05 PM on November 30, 2017

Not directly interactive, I suppose, but, at one time, McDonalds put their whole menu in a jingle and pretty much challenged customers to memorize it. Since then i've seen plenty of ads designed to get customers to memorize the ad message. AFLAC (and the duck) is another. For a while radio station WOR in NYC had a thing at station breaks where the announcer would say "Quick, what radio station are you listening to right now?"
posted by SemiSalt at 5:16 PM on November 30, 2017

This idea was clever I thought...

Heated Bus Shelter Ads
posted by Northbysomewhatcrazy at 6:17 PM on November 30, 2017

Sortie En Mer (aka the Drowning Simulator)
posted by The otter lady at 6:36 PM on November 30, 2017

I have seen videos of a public service ad somewhere in Scandinavia (?Denmark?) in which the figure in the ad coughs when anybody smokes nearby, but I'm unable to find it again for you. I seem to remember it was trialled both on the street and on a subway platform.
posted by aqsakal at 7:41 AM on December 1, 2017

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