Help me identify this font
August 2, 2011 1:30 PM   Subscribe

Help me identify this font.

The font in question (Top one, not bottom)

It looks a lot like Friz Quadrata, especially the A, but in the photo the P is even width throughout the stroke, and the W doesn't have a leftward serif on the middle peak.
posted by furtive to Technology (9 answers total) 2 users marked this as a favorite
One of the Copperplates?
posted by TWinbrook8 at 1:51 PM on August 2, 2011

belay that
posted by TWinbrook8 at 1:55 PM on August 2, 2011

You can check on "what the font". I tried. It looks like it is unique, especially made for the ad.
posted by yoyo_nyc at 1:56 PM on August 2, 2011

I think it is ITC Symbol of the medium or black weight with tight kerning applied and perhaps a slight stretch vertically on the black weight or faux-bold on the medium weight.
posted by Khazk at 4:14 PM on August 2, 2011 [1 favorite]

Seconding ITC Symbol.
posted by tepidmonkey at 4:20 PM on August 2, 2011

Have you tried What the Font?

If you can't figure it out from the main site, there are a lot of helpful people on the forum
posted by radioamy at 4:59 PM on August 2, 2011

Seconding Copperplate ... I'm thinkin' it's some Thirty AB
in ALLCAPS!!!1!
posted by Rube R. Nekker at 6:39 PM on August 2, 2011

Khazk is dead on, although I think the weight is normal bold. And it has been compressed horizontally.

It's not Copperplate 30 AB - the "G" is wrong.
posted by Benny Andajetz at 7:16 PM on August 2, 2011

Yup, definitely stretched vertically, I did try WTF and some of the other font survey apps beforehand, but without finding a match.
posted by furtive at 11:08 PM on August 2, 2011

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