Help me dye my hair red.
July 14, 2010 6:07 PM   Subscribe

I want to go red. My husband wants me to go red. What do I need to know before I actually dye my hair red?

Inspired by Felicia Day in The Guild, I want to dye my hair red. Really red. My hair is currently shoulder-length, medium brown with some coppery/golden highlights. It is neither colored nor permed. I'm planning to go to a salon to get this done.


How often will I have to go to the salon to get it re-dyed?
How much can I expect to spend (in Greensboro, NC, a smallish city in the South - this isn't LA or NYC)?
Will this totally destroy my hair?
What else do I need to know as a total hair-dying n00b?
posted by jeoc to Clothing, Beauty, & Fashion (26 answers total) 9 users marked this as a favorite
 
This only addresses your n00b point - red fades the fastest, of any color you dye your hair. So if you are doing this and it's REALLY red? You should be prepared to let it fade out, or be ready for a more frequent schedule of re-dying.

Personally, I keep thinking about trying henna -- it's supposed to last longer and be much better for your hair than chemical dyes, but I'm not sure it could give you the super-red you want.
posted by lemniskate at 6:21 PM on July 14, 2010


My hair is light brown and I started coloring it red myself about 5 years ago. I use Garnier Nutrisse #66 which costs me about $8 a box. My hair grows really slow so I can get away with dying it around every month or so. It hasn't damaged my hair as far as I can tell.

If you want highlights and all that fancy stuff (or if you want to bleach before you dye it), I would highly suggest going to a professional, but if you just want an all-over red it's quite easy to do yourself. It just takes some practice not missing spots :P
posted by littlesq at 6:22 PM on July 14, 2010


I colored my hair RED-red for years. Your roots will start becoming noticeable at about 4-5 weeks, and the two-tone effect will start looking trashy by about 7-8 weeks. Reds also fade more quickly than other colors (but this does not mean your hair will just fade back to its original, natural color). If you really want to maintain it, so you're looking at visiting the salon (or learning how to do it yourself) approx. every 6 weeks.

Sorry I can't speak to how much a salon costs in your area (my colorist is pretty affordable for the L.A.; he charges me about $55 for straight color and I think $85 for color + highlights, not counting haircut).
posted by scody at 6:29 PM on July 14, 2010


Oh, and as for "totally destroying" your hair: well, no, it's not going to totally destroy your hair, though long-term coloring does damage your hair. It may make it dryer and harder to manage in certain ways, so you may want to cut back on heat styling, or switch from using shampoo to conditioner-only for washing.
posted by scody at 6:38 PM on July 14, 2010


Red is the hardest color to keep up.

One other thing, you may want to talk to your stylist about skin tone. Not all skin tones look good in red. I gave birth to a child who IS a natural redhead but I myself have a skin tone that makes me look not so hot if I go red myself-unless it's a cool read (think Nutrisse Black Cherry.)
posted by St. Alia of the Bunnies at 6:49 PM on July 14, 2010 [1 favorite]


Get ready to be weirded out when new people you meet start referring to you as a redhead. I've been dyeing my hair red for years, and I'm still not used to that. But I dye it from a box, so I can't comment on the salon aspects of your question. The dyes I've used have all faded pretty quickly. Within a month it's no longer that terrific bright red it was in the beginning, and eventually it's kind of a subtle auburn.
posted by wondermouse at 6:51 PM on July 14, 2010


Use a direct pigment like Elumen which is very permanent, compound dyes fade, pigment lasts.
posted by hortense at 6:58 PM on July 14, 2010


I have a very oily scalp and used to only use a small amount of conditioner. I use much more (and a different type of) conditioner since I started coloring my hair. If I didn't, my hair might feel more damaged or sort of straw-like.

My hair is very straight, and while I have a *lot* of hair, it's very straight and fine. Most people pay a lot of money to get their hair blown out as straight as mine is straight out of the shower. Since I began coloring my hair, I've noticed that it seems a bit less fine - it's much more receptive to curling around velcro rollers and the like. I guess it's not so slippery?

You will probably need to re-evaluate some of your makeup colors (if you use makeup). There's a fair amount of lipstick that just looks funny on me now.
posted by ersatzkat at 7:12 PM on July 14, 2010


Oh! And in a Maryland suburb, I pay a bit less than $100 for a very nice salon to do a single-process color.
posted by ersatzkat at 7:13 PM on July 14, 2010


In my experience (nearly sixteen years of colouring my hair varying shades of red, first from a box, then with a salon), the expensive salon shampoo is totally worth it. I usually go to my stylist every eight weeks (rather than every six) due to budget constraints. While I initially balked at the price of the products he recommended me, I found my hair didn't fade as quickly, and didn't go brassy at all (more of a problem with drugstore dyes, but YMMV).

The best part about the expensive shampoos is that one bottle of shampoo lasted me over seven months, and the conditioner lasted over a year. A little dab really will do you.

That and some colour protection spray. I like to spray it in post-shower which helps with detangling my hair, and also keeps the colour fresh. A bottle of that lasted over a year as well.

Your salon will likely have lots of recommendations on product, so if you're up for spending the extra bucks, be sure to ask.
posted by melissa at 7:15 PM on July 14, 2010 [1 favorite]


Henna. Look at the henna hair thread on long hair community: http://archive.longhaircommunity.com/showthread.php?t=35188

If you use body art quality henna, like from mehandi.com, you absolutely CAN bleach it out and redye it with low volume bleach and zero to little visible damage. That's what I did, and it was probably more challenging for me as I have blonde hair, but it's in good shape.

Pros: No issue with fading, can be very bright if you pre-lighten with a low vol bleach, no chemicals.

Cons: Can be messy, (but the process does get easier the more often you do it), most likely has to be ordered online, requires some experimentation.

Another link to henna mixes on different people's hair (scroll down): http://www.hennaforhair.com/mixes/index.html
posted by DeltaForce at 7:17 PM on July 14, 2010


I bleach part of my hair, and I just wanted to chime in with my anecdata because it's pretty different than some of the reports above.

Okay, so I have naturally dark brown hair -- dark enough that when I use DIY hair dyes to try to go red, they do little-to-nothing, but light enough that people describe me as having reddish-gold highlights (natural ones). So be aware that you may need to bleach your hair in order to get it to look RED-red.

This means 2 rounds of dying -- one for the bleaching and one for the color (possibly also one for toner) -- so be aware of something I wasn't, the first time: this is a time commitment! It has taken me anywhere from an hour to 3 hours to get about 1/3 of my hair bleached blonde (with no added tint). Also I wasn't totally aware of the price tag, which has ranged from $65 (in Oklahoma City, OK -- have I mentioned I love the midwest?) to $150 (Lansing, MI) to $250-300 (in Santa Cruz and San Francisco, CA).

Before I decided to go blonde, the "worst" I'd done to my hair was try those DIY kits. In addition to adding no color they appeared to do no damage -- and the conditioner even makes hair feel nicer. But bleaching my hair does serious damage -- although only 1/3 of my hair is blonde, 3/4 of what comes out on my hairbrush, in the shower, on my clothes, etc. is blonde. The blonde hair is noticeably thinner, and more fragile. It's frizzier, too, which makes styling slightly entertaining sometimes, what with the difference between the blonde and the brown (obviously if you do your whole head, that won't be an issue -- but be okay with your styling/product needs changing completely).

And lastly, I find that I get very noticeable roots in just a week or two -- again, this is particularly dramatic because of the stark contrast between the brown and the blonde, but depending on the difference in shade between your red and your brown, you might have the same problem. For me, I bleach a layer under my top layer of hair so the growing-out is less noticeable; and also (as you might be able to tell) it's kind of a totally-fake look anyway, so the roots aren't a surprise to anyone! But if you're trying to be a "redhead" then I would suggest you consider what really constitutes acceptable roots. The things to consider are: first, they can't get the dye all the way to your scalp, really -- so you'll have roots (2 or 3 mm) from the get-go; and second, how fast does your hair grow? Mine grows fast, but not ridiculously so.

When you say "really red," though, I picture kind of an obviously-fake red, so maybe you're okay with obvious-but-short roots.
posted by obliquicity at 7:24 PM on July 14, 2010


Be prepared to spend extra time cleaning. Red hair doesn't just fade, it bleeds out all over the place: the towels, the pillowcases, the shower stall (a real pain to clean the grout!). It helps if you're not a clean/neat freak or if the aforementioned is dark and won't show the dye.
posted by Neekee at 8:09 PM on July 14, 2010


Dyed red is basically always obviously not natural red; red dyes are not very good at replicating natural red hair. Be prepared to be obvious.
posted by Eyebrows McGee at 8:23 PM on July 14, 2010 [1 favorite]


For maintenance, I highly recommend getting Loreal's salon line of coloring depositing shampoos. Orange Marigold will keep the color a bit more gingery, so you can avoid the gothic fakey-ness of more violet reds à la Cherry Bark. Yes, it's expensive as hell, but it's less expensive than going to the salon every month.

Also, I disagree that dyed red always looks unnatural, particularly if you're fair, freckled, and have light-brown hair. Irish genes help, as plenty of people in my redhead-heavy family have this coloring and the brunette women get away with dyed hair all the time.

Definitely take a picture of your ideal color to the stylist and make sure to emphasize that you don't want Angela Chase or Hot Topic red hair.
posted by Viola at 8:29 PM on July 14, 2010 [1 favorite]


Response by poster: Thanks for all the input. I'm looking for something very close to what Felicia is sporting in The Guild. Quite red, but potentially natural for someone with fair skin and green eyes (which I have).

I normally shampoo every day because my hair gets unmanageably, disgustingly greasy if I don't. So it sounds like that will work against color longevity. Or possibly my hair type will change and I won't have to shampoo every day (which would be awesome squared!). I also have very straight (like no reason to own a flat iron straight) and thick but fine hair, like ersatzkat.
posted by jeoc at 8:36 PM on July 14, 2010


Disagreeing with red always being obviously not natural. I did it for years and when I let it go back to its natural crappy non-color color, I had some rather shocked friends. Some of 'em hit on me.

Be prepared to get hit on by just about everyone.

Medium brown hair might not need bleaching first, which is good because bleach will completely trash your hair. If you have good natural highlights, a good dyejob will show that. You'll get hit on even more.

Don't use a cheapass shampoo. Shell out for something really nice. Color-sensitive stuff will help it stick better, and/or try more natural shampoos and conditioners. Careful, if your hair smells good people will sniff it while they hit on you.

('s why I stopped, actually ... I actually got sick of getting hit on all the time. Really annoying.)
posted by Heretical at 8:37 PM on July 14, 2010


Oh also, my friend worked at a salon for years and says that if you go for bottled dyed (which you shouldn't do the first time around, but you can probably swing it after a couple salon visits), just pick out a semi-permanent. Permanent dyes, especially Feria for some reason, really damage your hair. Since red fades so fast anyways, you might as well go for something without ammonia and with fewer harsh chemicals. I like Clairol's Natural Instincts in Light Auburn.
posted by Viola at 8:38 PM on July 14, 2010


Another vote for henna. I have hennaed my medium brown hair with coppery highlights for at least four or five years now. And, uh, I never realized until now how similar in color it is to Felicia Day's. Weird.
It has never faded nor has it bled. The real bonus, for me, with henna is that it will not harm you or your hair. (If you don't like it and try another color over top of it or try to bleach it out there is a chance the henna will react negatively with the chemicals in the dye/bleach but the chances of that happening are small if you use body art quality henna.) I love that I can put my henna on and leave it overnight and it's not going to do a damn thing to my skin. I can eat it (it tastes very very bitter!) or get it in my eyes (it's gritty/stings) and it won't blind me--which cannot be said about salon dyes. I can henna my hair every day for a year and my hair will be shiny and happy.
It is a transparent color so the end result depends on what color you are starting with. The red deepens with each application until it reaches saturation point--sort of like how a teaspoon of coffee in a white cup is light brown, yet with each additional teaspoon of coffee the brown gets deeper. Gray hair = automatic highlights, which is awesome.
TOTALLY recommend going to hennaforhair.com, too!
posted by hecho de la basura at 9:23 PM on July 14, 2010 [3 favorites]


I totally disagree that dyed red is always obviously fake. I am complected like a redhead, but I'm naturally blonde, and people are often honestly shocked to know I color my hair (particularly other women who color their hair). The at-home dye I use is incidentally the one Viola mentioned above--Natural Instincts #16, Light Auburn.

I've been bottle-red for about 10 years and have learned a lot in my travails, and have one basic piece of info to share. You are going to NEED a sulfate-free shampoo. This will save you money because it will increase the time you can wait between colorings. Don't get a big-brand shampoo like Pantene or whatever that says it's for color-treated hair, because it has sulfates that strip the color and make your hair dry. My favorite shampoo is Abba Pure Gentle, but there are lots of SLS-free options out there.
posted by so_gracefully at 10:47 PM on July 14, 2010


I dyed my hair a natural-ish red (semi-perm, from a box - on the advice of my hair dresser) and LOVE it. I wish I'd done it sooner.

The one and only downside is that I now have to actually think before I buy clothes. I bought a few cute tops when I was still a nuetral brown that now look horrible with the new hair. Good bye, gorgeous red sweater, I wish I'd bought you in blue....
posted by brambory at 12:19 AM on July 15, 2010


Or possibly my hair type will change and I won't have to shampoo every day (which would be awesome squared!).


Whenever I am blonde (med-brown naturally) I go from needing to wash my hair daily to the clean look/feeling lasting an extra day, so this isn't beyond the realms of possibility. Nthing the need for colour specific or salon branded shampoos and conditioners to maintain red hair.
posted by ellieBOA at 2:43 AM on July 15, 2010


- Be prepared for the occasional bad job. I get my brown hair done with purple highlights, and I'm going back on Friday after they messed mine up yesterday. It's not so bad I wouldn't go out with it, but it's not satisfactory for the money I put in. They are redoing it for free (it was their fault; they ran out of my color).
- Purple is a fast-fade color too. I sleep with a towel under my head the first few nights after a highlighting.
- Color-protecting shampoos are your friend. So is the stuff you spray on to keep your hair from lightening in the sun.
- One thing about going red is it changes your look completely. I'm borderline summery colorwise (blue skin undertone) and when I got red highlights, I ended up needing new makeup and new glasses frames as well. The expense may be worth it if you love the look, but it worked out that it wasn't for me.
posted by immlass at 7:44 AM on July 15, 2010


A few thoughts - Henna didn't get me the results I wanted (like Felicia's pictures but brighter/deeper), on my medium brown hair. It wasn't nearly bright enough and the henna process is a total pain. (Muddy/stinky, have to leave it on for hours, etc)

Salon red only stuck for about 4, maybe 6 weeks. Colorist wanted me to only wash 2x a week. That is unacceptable :) I couldn't afford going to the salon every 5 weeks, so this wasn't a long term solution. Wella makes some beautiful colors, though.

The only red I used that I was ever happy with was Special Effects "blood red." This is a little darker than you wanted to go, I think, but oh, did that stuff stick to my hair. I just went 10 weeks without having to re-dye. I have heard similar anecdotes about Special Effects colors in general, though.

The Manic Panic "Vampire Red" was almost the same color and very pretty but washed out almost immediately.

I have found MP and SE to both be very gentle on my hair.
posted by getawaysticks at 7:52 AM on July 15, 2010


I use a semi-permanent home dye (Natural Instincts) because the fading actually helps prevent obvious roots from showing up. My natural colour is a dark blonde/light, mousy brown and most people seem to think the red is natural. (Also, my hairdresser was erroniously complimented on the good job 'she' did on my colour at the salon when I was getting a haircut.)

Main downside: I used to wear the colour red a lot as a blonde and it doesn't look as good now that the hair is also red. Turquoises and greens will be your new best friends, clothing wise.
posted by Kurichina at 9:31 AM on July 15, 2010


Response by poster: I hadn't thought about how red hair might impact clothing and makeup choices. I think I'm OK there - I have mostly black, grays, blues, and greens in my wardrobe. I don't wear a lot of makeup usually (lip balm, powder and mascara).

You guys are so helpful! Thanks for sharing your experiences and ideas.
posted by jeoc at 11:08 AM on July 15, 2010


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