What are your experiences using microblogging for work
May 20, 2010 10:23 AM   Subscribe

How are you using microblogging in your company? I am particularly interested in the experience of employees of Microsoft or other beta testers of Microsoft's Officetalk - Secondarily: companies that are using other intranet microblogging platforms. -Thirdly: companies that are using Twitter. What are Advantages? Disadvantages? Best practices? Thanks Frodo the 13th
posted by frodoxiii to Computers & Internet (3 answers total) 3 users marked this as a favorite
 
Sergey Brin on his six months using Google Buzz. Google employees use Buzz pretty extensively internally.
posted by GuyZero at 10:35 AM on May 20, 2010


What problem are you trying to solve? A tool without a problem is a distraction.
posted by gjc at 12:57 PM on May 20, 2010


Response by poster: Push and pull are metaphors to describe how we communicate. Email is push. Microblogging is pull. Email puts the burden of responding and saving on the recipient whereas microblogging provides immediate access to everything through search and alleviates the need for making decisions about what to save.

In my experience, corporate communications is one-dimensional using email and meetings.

Email which has sender and recipient, where recipient may be a group. In large organizations, especially software companies working on large projects, the amount of email to be processed can be huge. In order to organize email, filters are used to send emails to different folder. And the burden is on the user to determine what needs to be kept

I believe a 2nd dimension can be added by hash tagging the emails. This can make the filters and searches smarter. Through hashes emails might go to different folders. Also, by co-workers making their hashtags visible, the hive mind can learn from each other about the structure of the project and interactions of different teams because over time, folksonomies settle into a shared language.

The 3rd dimension would be microblogging. The first advantage would be that it would be pull, not push which would alleviate the need to decide what to keep and what to throw away. Using search and hashtags, you would have the conversation at your fingertips. Through a combination of who you choose to follow and tagging, you would be in the loop with the people you need to. And the other advantage is brevity. 140-160 characters forces brevity.
posted by frodoxiii at 1:44 PM on May 20, 2010


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