Why do car companies advertise so heavily in proportion to other companies?
October 19, 2004 4:41 PM Subscribe
Tonight I am watching my daily dose of the Simpsons and Seinfeld. At least 50% of the commercials are for automobile companies. My Marketing 101 question: Why do car companies advertise so heavily in proportion to other companies? The average American buys a car once every few years, and a traffic jam can give you all the brand recognition you need. Why the hard sell on tv and in magazines?