Explain the timing of radio ads
September 20, 2004 8:53 AM Subscribe
How do similar radio stations seem to synchronize their commercials? I can see how TV networks do it, but with all the different song lengths it would seem much harder for radio staions. When I flip back and forth during commercials it happens frequently enough that I feel that its more than a coincidence, even when both stations are not owned by the same company (clear channel ) Do they listen to each other to time the ads together?