Any great book marketing ideas?
October 19, 2006 7:42 PM   Subscribe

Book marketing filter: I'm helping some friends with the release of a humor book. Any great strategies?

They're a sketch group, the book is a catalog parody, though it's a little more absurd and intelligent than most book parodies.

So far, we're doing a podcast that will include PDFs of the book, and I'm pushing to online press that I know from my own radio show/podcast. But what else can we do?

The book is from a major publisher, but that publisher is disinclined to devote much in the way of resources to such an untested idea.

Anyone have a book come out and do anything out of the box that was really succesful? Any big suggestions?
posted by YoungAmerican to Media & Arts (2 answers total) 2 users marked this as a favorite
 
"Catalog parody" as in the book looks and feels like a catalog? Maybe have a website that plays with that idea...a parody of an e-commerce site?
posted by divabat at 9:00 PM on October 19, 2006


Response by poster: that's a great idea, divabat. And yes, it's a parody of SkyMall, with the same format.
posted by YoungAmerican at 10:09 PM on October 19, 2006


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