"You can't make toast with a pair of loafers."

February 20, 2019 10:41 AM

I'm looking for a TV commercial that aired in Boston around 1982-'83. I don't remember the product, but the ad ended with a man in a suit and tie returning home with a shopping bag, opening the bag, and throwing two pieces of bread at a pair of men's shoes still in the box. A male voiceover closed the ad with "you can't make toast with a pair of loafers."

The ad looked like it was shot on 35 and not on video, and I believe there were some exterior shots in a typical suburban neighborhood. I'm guessing it was for a retailer, and it may have been about their return policy.

A preliminary search for this ad doesn't turn up anything but men's shoes. Does this ad ring a bell?

posted by pxe2000 to Media & Arts (3 answers total)

Hrm. Grew up in Boston in the 80s, but I'm not remembering this at all. I've had luck finding other obscure local video by going on YouTube and watching a similar clip (I often start with "I can walk like a penguin!"), then going down a rabbit hole of recommended videos.
posted by Rock Steady at 11:16 AM on February 20, 2019 [1 favorite]

Was it Lechmere? You could return anything there.

(Sorry: I only arrived in Boston in 1990.)
posted by wenestvedt at 7:30 PM on February 20, 2019 [2 favorites]

Best answer: Your thread is sadly devoid of answers, so as a gesture of support and comfort I will offer this reminder of a terrible nightclub's relentless, st00pid, call-and-response radio spot from the mid-90s.

*ahem*

TYHURSDAY NIIIIGHT

VenusDeMilo

TYHURSDAY NIIIIGHT

VenusDeMilo

TYHURSDAY NIIIIGHT

VenusDeMilo

posted by wenestvedt at 6:44 AM on February 27, 2019 [1 favorite]