How much to charge a local theater company for my images?
February 15, 2014 6:28 AM Subscribe
A local theater company wants to use one of my images to promote a play they may be staging in 2015. Got a few questions for the Green.
posted by cartoonella to Media & Arts (5 answers total) 1 user marked this as a favorite
Professional artists and photogs here on the Green have helped me before with my freelance questions, so I'm coming to you again!
A local theater company would like to use one of my images to promote one project they're doing for sure this year, and they'd like to use it again for a related project in 2015 if it works out. They held a playwriting contest and chose a winner, whose play will be showcased (but not formally presented) this year. The theater wants to use my image for everything surrounding this, so it would appear on:
social media/email promotions
web site banner
Their ad campaigns are always gorgeous and super slick, and they obviously have a budget. We're in a big city, they have a healthy subscriber base, and I don't anticipate them balking at my fees. I just need to figure out what those fees should be.
I plan to retain copyright to the image, and will send them a contract outlining the scope of the license agreement, giving them permission to use my image from the date of signing to the end of their project. That part I'm clear on.
It's weirder, though, because the winner of their contest may or may not have his play chosen to be presented in their 2015 season. So should I use two separate contracts for them?
I was thinking I'd put together an agreement for the project that they're doing for sure - featuring the author's play in a showcase and a reading, and doing a lot of web site/social media/email/postcard promotions around that.
If they choose to stage his play in 2015, then that would be a bigger deal, with the image on programs, large banners outside the building, and huge posters around town, and a bigger web/email/social media push.
I found this sentence on a site for photographers that struck me: "Most photographers [artists in my case] do not engage in lowball pricing on purpose. Pricing that is out of sync with the prevailing norm for a particular type of work is the result of ignorance. Educate yourself and price your work to build a sustainable and successful business."
So that's what I want to do, educate myself - but I have no idea what to charge, or how to structure my fees. Should I give them a largish flat fee for all the uses they want? Or should I break things up into separate fees for specific uses?
Also - at some point in my relationship with them, I want to pitch the idea of my working with them longer-term for commissioned, exclusive-to-them artwork. If you're an artist who's had a collaborative relationship with a company like that before, I'd be interested to know any details you'd care to share about what's involved in that. Thanks!