How do I know the app I'm selling is, um, selling properly?
February 5, 2014 8:57 AM Subscribe
Background: I work for a (small) company and was put in charge of helping manage the creation of a smartphone app, related to our business (both clients and non-clients would find it relevant) and geared at business professionals in the US. I was given this task due to capacity and not skill, so it's been a learning curve. An outside developer was brought in to actually create the app (for both iOS and Android). Both versions are functionally identical (with identical text in the respective stores) and sell for the same price ($1.99, if that's relevant). It's now been a few months since the apps went live in their respective stores. Our PR firm has been helping promote the app to generate sales/spread the word. As it turns out, the iOS version is outselling the Android version by a factor of 12 to 1. Given that Android appears to have a much larger market share than Apple, this seems a little odd. I'm looking for input from those who have sold apps in both stores to see if this is akin to their experience or any resources that might help explain why this is. I've done some searching on my own (both here in the green and on the web) but haven't found anything concrete.