The necessity of “doing for oneself” had far-reaching social consequences that were reflected in the marketing of domestic gadgets and revised social conventions to disguise the lack of help, new models of child raising, new styles of cooking – the simple recipes The Times still referred to as ‘servantless dishes’ in 1970. And this also went with an intensifying frustration among middle class women, who rarely identified wholeheartedly with the housewife identity, and began to demand changes in the behaviour of their husbands.Another book to read, if you're interested in this, is Alison Light's Mrs Woolf and the Servants, which explores Virginia Woolf's fraught relationship with her servants. VW's position as a prominent writer and feminist makes her something of a special case (and made her relationship with her servants especially complex and problematic), but the changes in the Woolf household mirror the changes in domestic service more generally. By 1940 the Woolves had dispensed with live-in servants and installed electricity and a fridge. In her final bout of mental illness, Leonard encouraged Virginia to give Louie Everest, the daily help, a hand with the housework, hoping it would be therapeutic. Louie was surprised: 'I had never known her want to do any housework with me before.’ 'Woolf, who had once found it humiliating to do her own shopping, spent the last morning of her life dusting with Louie, before she put the duster down and went to drown herself.'
Many women were not easily persuaded that housework was ‘scientific’ and satisfying. One mother of a large family, employing a ‘daily girl’ commented in the 1950s: “My own life at the moment seems a dull waste, a vale of (unshed) tears, an empty vessel, a froth of frustration… I am bored, bored, BORED.” It was partly this frustration that led to the rise of feminism in the 1970s. Nonetheless, the feminist movement rarely produced much fresh thinking on alternatives to domestic service. One servant wrote furiously to an Edwardian feminist advocate of cooperative living that “Methinks that this common ownership of domestic drudges would not be quite so satisfactory from the domestic drudge’s point of view.” Late in the 20th century, Germaine Greer famously advocated in the Female Eunuch that feminists should live collectively in an Italian farmhouse, assisted by a live-in “local family”.
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Then there's the idiom "it's so hard to find good help these days" - in today's parlance, this is completely ironic or a double-entendre, but it was first quite literal, then became a bit of a mockable cliche. In the US at least, it was hard to find "good help" for personal servitude, especially as immigrants and blacks - who used to form such a large portion of the servant population - found new opportunities opening to them with World War I production, manufacturing industry development, the Great Migration, then World War II production, and so on. The autonomy involved in manufacturing and similar professions, even if they were less cushy, was highly valued as a marker of individual success. Even the Depression of the 30s didn't seem to have returned many of those people to working as house servants, most likely because anyone who still had money was also trying to economize and running households on austerity plans. I just poked around Google Books and found most mentions of the phrase "good help" in the context of household (or sometimes shop) staff date from the 1940s. I don't know enough about the English context, but at least as regards war production and the shift from an agriculture to a manufacturing economy, things both countries share, I suspect it's not that different a story.
The other reason people had fewer servants is that they had more machines. I don't have a maid, but I don't need one - I have a dishwasher, running hot water, a vacuum, a washing machine, a dryer, etc., all performing functions that used to take much more time and personnel to accomplish. So there is plenty of writing and advertising and so on that heralds the advances in technology that certainly signalled a reduction in the need for household staff, even if they don't directly mention it.
My sense is that people viewed the decline in servitude in the same ways they viewed the larger causes - the shift to Modernism, a recognition that the old world has passed away, things are changing, everything is faster now, and the affluent just don't need to and can't afford to live like they used to. There's a lot of literature that carps about the diminished circumstances of great families, yadda yadda - Edith Wharton, for instance - and that reflects real families, most of whom might have remained really wealthy but ran their homes on a totally different model postwar. People were acutely sensitive to economic downturns that demanded responses, as are we.
posted by Miko at 8:59 PM on July 18, 2012 [18 favorites]