Examples of surprising data
April 29, 2012 12:23 PM Subscribe
What are some citable examples in which companies or people might reasonably expect one outcome but find something different or surprising upon actually examining the data?
posted by tomwheeler to society & culture (10 answers total) 7 users marked this as a favorite
I'm looking for examples that show something surprising along the path from "reasonably expected" to "actually observed," like these:
A canned soup manufacturer removed cooking instructions during the label redesign for their "heat and eat" soup. Subsequent consumer testing found that a few people put the whole can in the microwave (I can't find a reference for this one now).
The 2010 US census shows the percentage of parenting among same-sex couples is highest in the South.
Canadian Tire found that those who used their credit cards to buy generic automotive oil were far more likely to miss payments than those who bought carbon-monoxide detectors.
The four countries with the largest Muslim populations are neither predominantly Arab nor in the Middle East.