Celebrities on a world-tour to promote their new record/movie/tv show/book on local tv programs. Do they pay to go on worldwide tv shows, are they paid to appear on worldwide tv shows, or is it a "do ut des" (for free, a win-win for both parties) ?
During the introduction of the BBC series earth
, the narrating voice commented that shooting all this amazing documentary, involving hundreds of people for several months around the globe, costed to the BBC an astounding amount of money, but still less that what it costs to produce Friday Night with Jonathan Ross
(which is your typical host-celebrity guests talk show).
Of course I imagine it must be the cost of the presenter himself, but then... do the celebrities that appear on the show every week have a cost?
Hosting a celebrity should generally cost money, but a the same time, the celebrity is there to promote their newest work (nobody ever goes to a talk show just to talk, they always have something new coming out). And promoting on TV costs money.
So, what costs more? Who pays who?