Looking for info on marketing to children

October 3, 2009 7:46 AM

I am researching the topic of marketing to childrens and tweens and looking for related of books / e-books ,papers,journals, websites/databases. Any recommendation ?
posted by elpapacito to society & culture (3 comments total)

This is basically a wide open question.

My experience in this realm is to do with complying with the law in this instance, which I think is where you should start unless there is some other, more specific question.

COPPA - Children's Online Privacy Protection Act (Pronounced COP-PUH, not COPA like Copa Cabana).

The FTC is the go-to on COPPA.

There are a few Safe Harbors for COPPA, namely a TrustE, Privo, the ESRB and CARU.
posted by Medieval Maven at 8:16 AM on October 3

It's a massive topic.

My experience in this realm is marketing. I'd recommend the journal "Young Consumers", published by WARC.
posted by MuffinMan at 9:59 AM on October 3

Thanks for your help, indeed it's a massive topic encompassing so many fields of expertise.
posted by elpapacito at 12:41 PM on October 4