I say cake pops, you say...
May 12, 2009 2:12 PM
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Help me name my company! I'm starting a business selling cake pops (cake balls on sticks made to look like lollipops) and need some naming assistance.
My business partner and I have a great product, but the name has us stymied. We make cake pops, which are basically balls of cake on a lollipop stick, dipped in chocolate and decorated. We will be selling through a web site and through small cafes/businesses in our area, but of course the goal is to really expand and eventually sell through distributors.
The price will be somewhat high, and the target audience would be the Dean & Deluca type. The pops taste awesome and look professionally decorated, and the packaging is very sleek and clean, with some color and a touch of whimsy (after all, they are cake pops.) Naming avenues we've considered:
Something with "cake pop" in the title: Cake Pop Shop, The Cake Poppery, etc...haven't liked any of those yet
Something playing off of the shape or construction of the pop, like using "stick" in the title. It'd be great if the name immediately conjured up some nice associations, like "Sprinkles" does for cupcakes. However, all the stick names we've thought of ("Stuck Up," "Sticks and Scones") aren't really appropriate.
Something green-themed. We want to use eco-friendly packaging and play up that angle in the marketing materials, so something that reinforces the green angle isn't bad. We kind of like "Bloom" or "Bloom Bakeshop," or some other name that references flowers, trees, nature, green baking, etc.
I've seen several name-my-company threads in the past, and have always been impressed and delighted with what the community comes up with, so I can't wait to see what you folks will think of...
posted by Bella Sebastian to food & drink (50 comments total)
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posted by Freedomboy at 2:21 PM on May 12