I hate naming!
March 14, 2008 10:29 AM Subscribe
I am involved in branding a "company" that has a casino, theater and hotel as part of its assets. Part of the brand development is naming. The company is located in Northern New Mexico (Espanola – which, I've been informed is a leading provide of Black tar heroin!). Anyway, I'm looking for recommendations for reference books or even novels that focus on that area/culture and might spark some inspiration for names. The "company" is actually a Native American tribe or Pubelo that is known for its Black pottery.