Survey: experiences at the dentist
November 11, 2007 7:57 PM Subscribe
Survey: what is good/bad about visits to dental practices, in your opinion? In particular, what is good/bad about getting fillings/veneers, in your opinion?
I'm in this class at The University of Michigan where we're taking existing research and trying to find good commercialization path(s) for it. The project to which I've been assigned is a new kind of synthetic dental enamel - developed at the U of M dental school - that is molecularly indistinguishable from real enamel, but very inexpensive. We have determined three viable commercialization paths so far for our product:
* As a new filling material for cavities (competing against silver-mercury-tin amalgams and resin composites, for example)
* As a cosmetic veneer (competing against expensive porcelain, for example)
* As a kind of over-the-counter medicine that relieves dental pain and actually increases the strength of dental enamel over time
Part of our market research entails the canvassing of potential end-users of this product. To that end, I'd like to invite you to please share with me their experiences with dentists, and how the experience could be improved - particularly in the filling or veneer space, but also in general, as we can identify what kind of complementary assets might strengthen our position. Of course, as always, all responses will be kept confidential.
What is it about your dental experiences that you disliked (or liked)? What was the most unpleasant part of getting a filling (e.g. time to fill, loss of self esteem due to the fact that it's not your natural enamel, discoloration, etc.)? Have you gotten porcelain or rosin composite veneers? What about that experience left you wishing for more? What in general about dental visits is pleasant/unpleasant?
Also, allow me to disclose that I have no financial stake in this project, nor will I in the future. My only incentive is to get an "A" in the class. :)
I'm in this class at The University of Michigan where we're taking existing research and trying to find good commercialization path(s) for it. The project to which I've been assigned is a new kind of synthetic dental enamel - developed at the U of M dental school - that is molecularly indistinguishable from real enamel, but very inexpensive. We have determined three viable commercialization paths so far for our product:
* As a new filling material for cavities (competing against silver-mercury-tin amalgams and resin composites, for example)
* As a cosmetic veneer (competing against expensive porcelain, for example)
* As a kind of over-the-counter medicine that relieves dental pain and actually increases the strength of dental enamel over time
Part of our market research entails the canvassing of potential end-users of this product. To that end, I'd like to invite you to please share with me their experiences with dentists, and how the experience could be improved - particularly in the filling or veneer space, but also in general, as we can identify what kind of complementary assets might strengthen our position. Of course, as always, all responses will be kept confidential.
What is it about your dental experiences that you disliked (or liked)? What was the most unpleasant part of getting a filling (e.g. time to fill, loss of self esteem due to the fact that it's not your natural enamel, discoloration, etc.)? Have you gotten porcelain or rosin composite veneers? What about that experience left you wishing for more? What in general about dental visits is pleasant/unpleasant?
Also, allow me to disclose that I have no financial stake in this project, nor will I in the future. My only incentive is to get an "A" in the class. :)
This post was deleted for the following reason: this is not what askme is for -- jessamyn
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