Need help finding cheap/free advertising for my nonprofit
September 18, 2007 6:00 PM Subscribe
Looking for inexpensive ways to advertise for a nonprofit
posted by mrflibble to Human Relations (15 answers total) 3 users marked this as a favorite
I've founded a nonprofit based in Michigan and just added a job board I want to get the word out about. The jobs board is free. It will always be free.
Funding is nearly nil, as in, whatever is currently in my wallet.
Any and all options are welcome. I'm not afraid of walking the streets posting fliers. I'm not afraid of making 1000 phone calls.
Whatever you got, lay it on me.
More detail if you'd like (not essential to the question but explains more about the organization if you're interested):
The organization is called City Job Club and the main goal is to help job-hunters and career-changers find enjoyable employment. Eventually I want to be able to give people in other cities the tools to start their own "job club" so they can help out their community.
What makes City Job Club different from what exists is the community aspect. I know there are support groups here and there but I really want to accomplish that on a much larger scale. "The one place we want a high turnover" The general idea is that no one's a job hunting pro. Together though, with everyone's input and feedback, the community as a whole can be a pro.
The jobs board is something like a mini monster.com but free forever.
The target audience is primarily employers with 250-300 or less employees. I figure larger companies have the money and resources to pay the $400 for an ad. What I'm trying to accomplish is to bring out the jobs that are there but are hidden due to the costs of advertising positions using the mainstream methods. Smaller business just don't have the resources or money to cope with what's currently available.
Whats out there: $400 per ad for monster and careerbuilder, $650 just to peruse up to 400 resumes for a week, about $165 for a small 5 line newspaper ad. Plus, with the way the economy is out here, people apply for just about everything they see so a single ad could potentially yield 1000 responses. Because of this, the smaller runners rely on word of mouth, insiders, or a poster in their window.
Many small businesses don't even have an HR department.
I want to prove that there are more jobs out there. We just don't hear about them.
Thanks again for all your input!