Tips for successful, guilt-free self-promotion?
January 29, 2014 9:43 PM Subscribe
How can an artist/creative/designer self-promote without sounding like a sleazy car salesman?
posted by omar.a to Media & Arts (7 answers total) 28 users marked this as a favorite
I hope this doesn't qualify as chatfilter. It is one of those questions that are straightforward enough but can't be asked without an introductory rant.
So, not to sound like a cynical jerk, I just think that artists/creatives/designers who shamelessly (and constantly) promote their mediocre work on social networks are bloody annoying. Whenever I think of artists or creatives in general, there's always this mental image of a brooding hermetic genius who refuses to answer questions about his work and doesn't give out interviews. He doesn't have that many projects (comparatively speaking) but his work is always groundbreaking and forward-thinking, and he naturally develops a tenacious cult-following.
But hey, I need to be realistic. I need to promote my work and get out there, but how do I avoid the pitfall of becoming the very thing I detest? How can I garner countless “likes” on facebook and get thousands of followers on Twitter and get featured on creative websites and develop a cult-following and have a successful career in the creative world without being a narcissistic douchebag (excuse the language) about it all? Must I transform my facebook page to my personal advertising page? Do I need to get an agent to do all the marketing (like most big name designers/artists out there) or can I do it myself? I have a lot more questions but you get the picture.