I'm web-shopping around for digital branding services for a VERY small business, and my options are confusing. I could, for a couple hundred bucks, pay someone to design a from-scratch logo based on a consultation with me that would help define/refine my direction. For a couple hundred more, I could have someone do the logo work plus the layout for many combinations of the following - website/Etsy banner, avatar, letterhead, envelopes, stickers, hang tags, thank you cards, business cards, etc. All of these files, logo plus additional collateral, can be provided in a number of file formats, the details of which make my head a little spinny.
While searching, I'm also finding a few "pre-made" logos that can be customized with colors/fonts for anywhere from $15-35. Some of these, for an additional fee, will be "never reused" by the designer. Some of these are quite nice, and would suit my needs.
Here are the things I'm pondering, specifically: I'm not certain if it's worth the extra money for "very custom", or worth the extra money to have all the layouts done. I'm also not certain which file types I should insist on having, but I'd like the flexibility to do print (including printing on "not paper"), web and LARGE (think vinyl banner or poster at an art fair or trade show). Please assume my own graphic design skills are rudimentary enough to be considered non-existent, but I am very teachable. Maybe I spend money on a logo, and learning
layout would be a wise investment?
I found this
question to be somewhat helpful, but I'd love to hear advice from folks who were once in my shoes. Are you a small business? Did you do any of this legwork? Any advice, thoughts, personal experience greatly appreciated!