April 22, 2012 9:14 PM Subscribe
What are brand identifiers that are not logos? such as Starbuck's green straw and Apple's white earphones
posted by ichomp to grab bag (66 answers total) 21 users marked this as a favorite
This question can include infinite things, but I'm mainly looking for things that identify a brand but are not:
-functional/ an inherent part of the product
-a quality difference (ex: Nikon cameras stand out b/c they're superior)
-non-verbal-- no words, an illiterate/ foreign person would be able to identify that it's a different brand than others
Even the ringtone from AT&T's "Can you hear me now?" would count. The type of thing I'm looking for is a red bottle cap, a square where the thing is usually round, etc.
Basically, they are gimmicks that don't contribute to the use of the object besides standing out and acting as a sort of logo.