Marketing in NYC
October 6, 2009 7:12 AM Subscribe
What companies have marketing departments in NYC?
I am graduating with an advertising/marketing degree in the spring and want to move to NYC. I am looking to get an entry level marketing or advertising job with a large company in NYC. What companies in NYC have marketing departments that hire for entry level positions? An example of what I am looking for is L'Oreal. What else do you know of? Thanks :)
I am graduating with an advertising/marketing degree in the spring and want to move to NYC. I am looking to get an entry level marketing or advertising job with a large company in NYC. What companies in NYC have marketing departments that hire for entry level positions? An example of what I am looking for is L'Oreal. What else do you know of? Thanks :)
This post was deleted for the following reason: at poster's request -- mathowie
Response by poster: I singled out L'Oreal because they have a marketing training program for recent graduates, so I guess I am looking for companies that have some sort of marketing training program or specific program for recent graduates...sorry for the confusion!
posted by luckyme793 at 7:29 AM on October 6, 2009
posted by luckyme793 at 7:29 AM on October 6, 2009
Entirely ignoring the question of the current economic climate and its impact on advertising & marketing industries, those are two areas that are practically iconic of Manhattan, alongside finance. Saying "Who does advertising and marketing in NYC?" is sort of like asking "Hey, are there any tech companies in the Bay Area?" or "Does Austin have any action in its music scene?"
posted by Tomorrowful at 7:32 AM on October 6, 2009
posted by Tomorrowful at 7:32 AM on October 6, 2009
This question is too broad. Have you looked at the job boards for positions similar to what you're looking for? At the very least, doing so will help you to narrow down your focus. It will also help you to educate yourself as to where different companies are headquartered (and where their marketing departments are).
I'm going to try to be gentle when I say this: Your question is so broad that it implies you have done very little research or even thinking about "marketing departments in NYC." It implies a lack of understanding about the global marketplace in which most companies must operate. My advice to you is to put some real effort into your job search and use AskMe as just one of the places you glean valuable information. It's not a magic bullet and nobody here has a simple answer for you. Searching for a job is hard work, but usually the dedication and hard work a person puts into the job search is noticeable to employers.
posted by mrbarrett.com at 7:34 AM on October 6, 2009
I'm going to try to be gentle when I say this: Your question is so broad that it implies you have done very little research or even thinking about "marketing departments in NYC." It implies a lack of understanding about the global marketplace in which most companies must operate. My advice to you is to put some real effort into your job search and use AskMe as just one of the places you glean valuable information. It's not a magic bullet and nobody here has a simple answer for you. Searching for a job is hard work, but usually the dedication and hard work a person puts into the job search is noticeable to employers.
posted by mrbarrett.com at 7:34 AM on October 6, 2009
I hope you have some money saved up or a parent who will support you for a few years. The job market is getting incredibly tough.
I was in a hiring position a few years ago at a major company in NYC and was interviewing a lot of recent grads, right out of advertising/design school. 90% of them came in expecting salaries of $70K/yr or more. I had to explain to them that entry-level positions simply do not pay that much. I ended up hiring a bright kid out of Pratt for $40K/yr and he gained several years of valuable real-world experience. I have no idea how he managed to live in NYC on $40K/year, but he figured it out somehow.
Do not be surprised to find out that you are competing for jobs with people who have 5 or 10 years of experience under their belts. As I said, the job market is getting very bad. A lot of people are being laid off as companies struggle to keep afloat in this worsening economy.
My advice to you is to find an unpaid or low-paid internship.
Echoing the advice above: Please do some basic research before asking a question on MeFi. Asking other people to do the research work for you is lazy and unprofessional. I can only hope that you don't take this attitude towards job hunting.
posted by camworld at 7:45 AM on October 6, 2009
I was in a hiring position a few years ago at a major company in NYC and was interviewing a lot of recent grads, right out of advertising/design school. 90% of them came in expecting salaries of $70K/yr or more. I had to explain to them that entry-level positions simply do not pay that much. I ended up hiring a bright kid out of Pratt for $40K/yr and he gained several years of valuable real-world experience. I have no idea how he managed to live in NYC on $40K/year, but he figured it out somehow.
Do not be surprised to find out that you are competing for jobs with people who have 5 or 10 years of experience under their belts. As I said, the job market is getting very bad. A lot of people are being laid off as companies struggle to keep afloat in this worsening economy.
My advice to you is to find an unpaid or low-paid internship.
Echoing the advice above: Please do some basic research before asking a question on MeFi. Asking other people to do the research work for you is lazy and unprofessional. I can only hope that you don't take this attitude towards job hunting.
posted by camworld at 7:45 AM on October 6, 2009
Response by poster: wow! as a newcoming to mefi i didn't people would be so rude! maybe my question was too broad and i'm sorry!!!
Note: Ask MetaFilter is as useful as you make it. Please limit comments to answers or help in finding an answer. Wisecracks don't help people find answers. Thanks.
posted by luckyme793 at 9:36 AM on October 6, 2009 [1 favorite]
Note: Ask MetaFilter is as useful as you make it. Please limit comments to answers or help in finding an answer. Wisecracks don't help people find answers. Thanks.
posted by luckyme793 at 9:36 AM on October 6, 2009 [1 favorite]
I'll be honest here: there was a little snark but quite a bit of helpful advice up there. If you are old enough to be out in the real world job market you are old enough to be able to handle a little constructive criticism.
I mean, EVERYONE has a marketing department. Universities, law firms, comcast, whatever. Everyone needs advertising and PR, and their marketing departments cover that. What you need to do is find out what the resources are for entry level marketing jobs in the NY area. Start asking about that.
posted by 8dot3 at 9:49 AM on October 6, 2009 [1 favorite]
I mean, EVERYONE has a marketing department. Universities, law firms, comcast, whatever. Everyone needs advertising and PR, and their marketing departments cover that. What you need to do is find out what the resources are for entry level marketing jobs in the NY area. Start asking about that.
posted by 8dot3 at 9:49 AM on October 6, 2009 [1 favorite]
I'm guessing the people you'll end up working with will actually be meaner to you than people on Metafilter, so grow a thick skin before you move to New York.
The best thing to do would be to see if there are any alums from your program and network through them. You may not end up at L'Oreal, but surely someone from your program landed at a beauty advertising firm. Hobnob with them after hitting up your alumni database. otherwise, the people who commented before me are right: it's just a very bad time in advertising/marketing-related fields.
posted by anniecat at 10:15 AM on October 6, 2009
The best thing to do would be to see if there are any alums from your program and network through them. You may not end up at L'Oreal, but surely someone from your program landed at a beauty advertising firm. Hobnob with them after hitting up your alumni database. otherwise, the people who commented before me are right: it's just a very bad time in advertising/marketing-related fields.
posted by anniecat at 10:15 AM on October 6, 2009
On AdBase you will be able to access a huge list of companies with in-house creative departments.
There is a 2-day free trial.
Join for 2 days, make a list, print it out, then go pound the pavement. Good luck.
posted by infinitefloatingbrains at 10:18 AM on October 6, 2009
There is a 2-day free trial.
Join for 2 days, make a list, print it out, then go pound the pavement. Good luck.
posted by infinitefloatingbrains at 10:18 AM on October 6, 2009
camworld might be a bit harsh, but he's correct. And the grammar nazis haven't even (yet) on the egregious lack of punctuation, misuse of words, and lack of capitalization in your last post. But, hey, those things don't matter on the Internet, right? Like it or not, everything you put on the Internet is a reflection of who you are, including Ask Metafilter questions. I am not a hiring agent in a Marketing department, but if I were and stumbled across a post like this made by a potential employee, I'd certainly think twice about hiring.
Welcome to the real world. NYC, especially, isn't kind to greenhorns with sensitive feelings. Take the constructive criticism offered to you and run with it. Do the research. Dig into LinkedIn and the other job boards. Educate yourself about the field you want to work in (as yet you've still shown little understanding of "marketing" to us).
You should also be realistic about your expectations. NYC is an amazing, awesome, diverse, exciting, vibrant place, but it's also unforgiving, crowded, noisy, harsh, and can be crushing. The old adage, "If you can make it in NYC, you can make it anywhere" has a ring of truth to it. Entry-level salaries are typically very low, despite the obscenely high cost of living in NYC. You may have to make sacrifices you had never considered, like sharing an apartment with many roommates and complete strangers or working a second job to be able to afford just to live here. Particularly in this economy, I encourage all new graduates entering the work force to have wide open eyes and realistic expectations. The "Gimmee Gimmee Gimmee" generation is about to rapidly run into the hard coldness and reality of a recessed (or even depressed) economy / employment.
posted by mrbarrett.com at 10:22 AM on October 6, 2009
Welcome to the real world. NYC, especially, isn't kind to greenhorns with sensitive feelings. Take the constructive criticism offered to you and run with it. Do the research. Dig into LinkedIn and the other job boards. Educate yourself about the field you want to work in (as yet you've still shown little understanding of "marketing" to us).
You should also be realistic about your expectations. NYC is an amazing, awesome, diverse, exciting, vibrant place, but it's also unforgiving, crowded, noisy, harsh, and can be crushing. The old adage, "If you can make it in NYC, you can make it anywhere" has a ring of truth to it. Entry-level salaries are typically very low, despite the obscenely high cost of living in NYC. You may have to make sacrifices you had never considered, like sharing an apartment with many roommates and complete strangers or working a second job to be able to afford just to live here. Particularly in this economy, I encourage all new graduates entering the work force to have wide open eyes and realistic expectations. The "Gimmee Gimmee Gimmee" generation is about to rapidly run into the hard coldness and reality of a recessed (or even depressed) economy / employment.
posted by mrbarrett.com at 10:22 AM on October 6, 2009
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posted by mkultra at 7:18 AM on October 6, 2009