I am looking forward to you reading my mind - identify this article?
October 13, 2007 3:49 PM Subscribe
Help me properly remember this study or who wrote about it. It was about some animal that, in experiments, preferred the anticipation centers of their brain -- seeking circuits? -- stimulated over the pleasure centers. I read it in some poppish science book in the last few years and now I'm trying to more accurately recall it so I can use it in a talk, if I'm rembering it correctly.
posted by jessamyn to Science & Nature (10 answers total) 6 users marked this as a favorite
I'm clearly missing some essential Googleable term or I've remembred part of this incorrectly. I've found the articles about cocaine anticipation and about novelty seeking but this was, as I remember it, about the whole idea that wondering "what's next?" and having that button pushed in your brain was a stronger motivator for these animals -- monkeys? rats? hamsters? earthworms? -- than just having their pleasure centers stimulated. The writer was using this to describe why things on the Internet were so fascinating to people, that it's like a mini soap-opera in every discussion.
This could have been Gladwell, or someone like him. Does this ring a bell for anyone else? I don't need the actual article or an authoritative citation but I'd like to make sure I'm remembering it correctly and can at lest refer people to where to go to read more about this, even if it's the book I read the study summarized in.