Some form of street sport "invented" by a sneaker company?

September 20, 2007 6:41 PM

some form of street sport "invented" by sneaker folks... did I make this up?

Maybe it was Nike. Maybe it was soccer.

There was some variation of a sport -- it's possible it was 3 on 3 soccer? -- that Nike sort of invented and helped to popularize... or was it basketball? Or Adidas?

I can't remember the details here, and need to. If anyone knows the answer, great ... and if you know other examples of how sports were "brought to market" by sneaker folks (or like that) ... I'd love to hear those too.

Thanks!

posted by cloudscratcher to sports, hobbies, & recreation (6 comments total)

Joga3?
posted by iconomy at 6:49 PM on September 20, 2007

I also kept coming across something called Nike Ball or Fall 3 on 3, but I'm not sure what it is.
posted by iconomy at 6:51 PM on September 20, 2007

Was it the fox-and-hound sort of jogging?
posted by TomMelee at 4:14 AM on September 21, 2007

Freestyle running?
posted by inigo2 at 5:19 AM on September 21, 2007

There's the and1 streetball tour where basketball has been bastardized with copius waiving of traditionall rules to highlight dunks, acrobatic driblling, etc.
posted by lpsguy at 6:37 AM on September 21, 2007

How about free-style dribbling?

Your question made me think of this segment from This American Life that was played this weekend.

Act One. Crispy with the Rock.

The story of two amateurs meeting the pros. One is a teenager in New Jersey; the other, our reporter. Joel Lovell visits 19-year-old Luis Da Silva, one of the stars of a popular series of Nike commercials featuring professional and amateur basketball players doing dribbling tricks. Luis didn't even start for his high school basketball team. (17 minutes)
posted by marsha56 at 8:39 PM on September 21, 2007