Number of U.S. Sports Enthusiasts
May 24, 2007 12:50 PM Subscribe
How would I locate the U.S. "market" numbers on people could consider themselves sports enthusiasts - i.e., "how many swimmers are there"? How many backpackers? How many triatheletes? How many kayakers? I know someone has done this research. I'm looking for Adventure sports in particular.
Check out American Sports Data, Inc. for their research on sports participation and fitness research. There might be abstracts available, but most of their "meaty" reports require a fee.
posted by ericb at 1:09 PM on May 24, 2007
posted by ericb at 1:09 PM on May 24, 2007
Maybe Wall Street analyst reports or annual reports on publicly traded outdoor companies (Jarden or K2) would have some info.
posted by Frank Grimes at 1:49 PM on May 24, 2007
posted by Frank Grimes at 1:49 PM on May 24, 2007
To an extent, google-fu can be your friend. I googled "percent americans adventure sports" and got this, and some of the stuff will be helpful, and even free. Reliable? Use your judgement.
posted by rtha at 2:06 PM on May 24, 2007
posted by rtha at 2:06 PM on May 24, 2007
Magazine aimed at the enthusiasts would gladly provide those stats to potential advertisers.
posted by smackfu at 7:44 AM on May 26, 2007
posted by smackfu at 7:44 AM on May 26, 2007
This thread is closed to new comments.
posted by redarmycomrade at 1:08 PM on May 24, 2007