How do we grow our Corporate Improv Training biz?
February 2, 2023 1:23 PM Subscribe
We are a small theatre school teaching improv to students. We also give workshops for corporate clients. We'd like to expand that part of our business. What are the most effective techniques to generate client leads for this? Our workshops help companies with team-building, communications and creativity.
This is a cool question but I’d like more background if you feel comfortable sharing!
How did you get the previous corporate gigs?
What’s your web presence like?
What current training packages do you offer?
Where are you located?
What corporate improv groups and/or people are inspirations for your business?
What are your long-term goals for the group?
posted by smorgasbord at 2:47 PM on February 2, 2023
How did you get the previous corporate gigs?
What’s your web presence like?
What current training packages do you offer?
Where are you located?
What corporate improv groups and/or people are inspirations for your business?
What are your long-term goals for the group?
posted by smorgasbord at 2:47 PM on February 2, 2023
Do you have a LinkedIn presence? Maybe take a look at what big consultants like KPMG and Deloitte and folks like that offer in terms of workshops and steal some marketing terms. There's also a theater company called Pig Iron that does some similar leadership training in the UK. Perhaps it could be useful to reach out to smaller consulting firms in the region and mention that you're available for subcontracting on team projects?
Also there's quite a lot of scholarship on the use of theater practices for the promotion of empathy in the medical field so that might be an angle you could take as well.
posted by stray at 4:04 PM on February 2, 2023
Also there's quite a lot of scholarship on the use of theater practices for the promotion of empathy in the medical field so that might be an angle you could take as well.
posted by stray at 4:04 PM on February 2, 2023
Response by poster: @smorgasbord - thanks for the questions!
We have a website describing our workshops and their benefits, as well as a contact form.
We offer to give workshops depending on the client needs. So we sit down with them to figure out what they'd like. They can be tailored to focus on communication skills, creativity, loosening up the work environment.
We are in a large Canadian city of 1M people.
Good question about what corporate improv groups are inspirations! We don't know any first-hand.
Long term goals is to build a sustainable business that helps firms in the city become better at working and at becoming better workplaces.
posted by storybored at 6:53 PM on February 2, 2023
We have a website describing our workshops and their benefits, as well as a contact form.
We offer to give workshops depending on the client needs. So we sit down with them to figure out what they'd like. They can be tailored to focus on communication skills, creativity, loosening up the work environment.
We are in a large Canadian city of 1M people.
Good question about what corporate improv groups are inspirations! We don't know any first-hand.
Long term goals is to build a sustainable business that helps firms in the city become better at working and at becoming better workplaces.
posted by storybored at 6:53 PM on February 2, 2023
You should definitely reach out to other theaters. The theater I belong to has a corporate section. From what I understand the bulk of the business is word of mouth from regular students/performers, friends of the former and as an extreme outlier, randoms that come to shows.
posted by mmascolino at 6:59 PM on February 2, 2023
posted by mmascolino at 6:59 PM on February 2, 2023
My car insurance, GEICO, recommended several different driver safety classes for rate-reduction purposes. One of these was presented by an improv company. So, you could contact insurance companies.
(That said, I would have preferred a more information-packed and less frivolous class. I felt that the extra comedy overlay was pretty much a waste of my time. So there's that.)
posted by JimN2TAW at 11:45 AM on February 3, 2023
(That said, I would have preferred a more information-packed and less frivolous class. I felt that the extra comedy overlay was pretty much a waste of my time. So there's that.)
posted by JimN2TAW at 11:45 AM on February 3, 2023
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It might also be worthwhile for the person leading this department to get certified as an executive coach.
posted by veery at 2:45 PM on February 2, 2023