Good examples of video testimonials?
July 8, 2008 8:35 AM   Subscribe

Can anyone recommend websites that have used video testimonials successfully? We are trying to find examples of good use of video testimonials on a website to encourage interaction, demonstrate the quality of the product/service, establish a personal connection with the user, etc. Does anyone know of websites that use this method in a nice looking and effective way? Thanks!
posted by carofowler to Work & Money (10 answers total) 3 users marked this as a favorite
I have never seen a site that actually had video testimonials I ever bothered to watch. Ever.

The closest I've come is Will It Blend, which to be fair really has given me a good impression of the quality of Blendtec's products.

Otherwise - encourage interaction? Establish a personal connection? Sorry, I'm looking for information, not... video.
posted by Tomorrowful at 9:02 AM on July 8, 2008

Ektron has some, but I tend to agree with Tomorrowful. I think it depends on who you're trying to reach: if it's executives/ marketing people/ pursestring holders, video might work, but if you're trying to connect with technical people, text might be superior. Good screencasts straddle the two.
posted by yerfatma at 9:07 AM on July 8, 2008

G Diapers
posted by skwm at 9:11 AM on July 8, 2008

I like, discussed here on the blue. I don't know if what you see there counts as "testimonials", since the people are very likely paid actors, but I find the presentation very personable and effective.
posted by chudmonkey at 9:15 AM on July 8, 2008

Video and interaction are usually orthogonal. User generated testimonials are universally boring. You need a spokesman, and s/he needs to be entertaining to watch.

The one that really comes to mind, as an example of a video/web marketing project done fairly well is norelco's shave everywhere (complete with the sort of irreverant tone that shows that the copywriters weren't transplanted scriptwriters, but people who understand how the web is different from TV, is different from print). And, of course, the actor playing the spokesman absolutely nailed it.

This website, nearly singlehandedly, established a new product category (or a new market into which to sell what amounts to another beard trimmer), with a target audience that is notoriously hard to reach.
posted by toxic at 9:19 AM on July 8, 2008

There are product reviews and walkthroughs on the Dell website's configurator and CNET. These are not customer testimonials, but I think that would work well in both cases.
posted by xammerboy at 10:26 AM on July 8, 2008

Best answer: The ones 37Signals have for basecamp are pretty well done, the Coudal one in particular:
posted by gregjones at 12:24 PM on July 8, 2008

Best answer: here is a medical device company with patient testimonials.
posted by doorsfan at 1:18 PM on July 8, 2008


I don't know how I stumbled upon this, as I have no kids, but MAN do I want one so I can swaddle it with this!!!
posted by citystalk at 5:59 PM on July 8, 2008

Response by poster: Thanks everyone! you really were a lot of help!! :)
posted by carofowler at 1:14 PM on July 22, 2008

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