See Saw Ads?

October 26, 2007 1:33 AM

I run a website that would be perfect for horror movie advertisements, how do I find the ad agency/company responsible for fulfilling the quota of online ads?

I see banners for movies like Saw 4, 30 days of Night, etc... and I know my audience would love these ads. My site isn't a horror site but i have the stats to prove my audience likes this stuff and I receive 15,000 unique hits a day and I'm stuck with punch the monkey ads. I've tried viewing the source of sites that fulfill these ads but there all run through openads or doubleclick so it's not a major network filling the ads sites running these types of ads (gothic.net blueblood.net philadelphiaweekly.com)
I've even tried contacting sites that have the ads with no response.

posted by matimer to Technology (4 answers total)

Best answer: You'll want to put together a media kit and then reach out to ad agencies that specialize in digital marketing. Look for folks like Deep Focus, M80, and similar. Digital agencies are always looking for good, new sites to advertise on.
posted by tundro at 6:02 AM on October 26, 2007

Any ad provider worth their salt will have a facility by which you can set up filters or keywords for the kinds of ads you want. Some of the lesser providers will not have enough ads of the kind you want, and so will fill the space with public service ads and whatnot, but you should still be able to axe the punch-the-monkey garbage in favor of better-targeted ads. Contact your ad provider and tell them you're getting too many ads that are not relevant and see what they say, keeping in mind that you may need to change providers if your current one is not up to the job.
posted by rhizome at 8:05 AM on October 26, 2007

You can also contact the marketing department for a particular distribution company - find the ones that handle a lot of genre films. For example, depending where your hits are coming from geographically, there might be three different distributors taking care of the film for different markets (US, Europe, Asia, etc) who have their own separate advertising campaigns going.
posted by SassHat at 10:35 AM on October 26, 2007

You might try signing up at Commission Junction and search through products and links to find something suitable. A brief search turned up some ads for posters and other websites for those movies. I don't see any that are just advertising the movie however.
posted by Kupo? at 2:25 PM on October 26, 2007